Nami by ame

Nami by Ame is a fragrance concept inspired by Japanese tradition and aesthetics. The key inspiration came from the illustrations in Hamonshu: A Japanese Book of Wave and Ripple Designs, which capture the harmony and subtlety of classical Japanese art. A muted palette of beige, brown, and black, combined with dynamic depictions of crashing waves, evokes the essence of Japan—its elegance, minimalism, and deep connection to nature.

As part of this project, I designed two label concepts for the perfume, which I applied to custom-made 3D bottle models. I also developed the logo for the Ame brand, which I plan to expand in the future, and created mockups showcasing its visual identity in real-world applications.